Our Story


Kawaii-fy the World

Our passion is to spread Kawaii culture and the love for cute things all over the world! We love all kawaii things, and believe that even a tiny dose of cuteness can provide a huge boost of positivity to our daily life.

We should all be good and kind to each other, spreading big or small gestures of love; life can be tough and stressful sometimes but a touch of cuteness could bring back a smile to anyone's face.

The Power of Hugs

Are you a hug or a handshake kind of person?
If you’re the latter, you might want to reconsider the power a hug can have on your health.
We hug someone, or something (like a pillow or plush), when we’re excited, happy, sad, or scared about something, trying to get comfort. Hugging, it seems, is universally comforting. It makes us feel good. And it turns out that hugging is proven to make us healthier and happier.

Some researchers believe that hugging can boost a hormone called oxytocin and also affect our endogenous opioid system. Big words, right? But basically it boils down to this: Simply through the act of hugging, our brains can produce soothing chemicals that help us feel more safe and less threatened throughout the day.
So when something stressful does come up, we don’t have such an aggressive fight-or-flight response to it.

Hug someone can make it feel better and change its world, but making a million people feels better can change the entire world. And it's from the need for hugs and snuggles that Snugglify is born.
We've handcrafted our irresistibly squishy plushies to hug the entire world and help you do the same when you're buying a plushie for your loved one, because a gift is always more than just a gift.
Take a learn from children, that when they don’t have someone to hug, they hug something... something like a big, fluffy and soft plushie.


One Hug At Time


One Hug At Time

A plushie is more than just a toy, it’s an expression of love that creates lifelong memories.
Here at Snugglify, we care about the planet, that's why we’re proud to donate part of our income to reputable charity associations, like WWF and Save the Children, that make a positive difference in protecting our world.

We have to help whenever we can.
Our "Give A Hug" program helps spread love to children and animals in need. Each purchase on our website will help keep the planet safe and make the world a better place for you, for us and for the entire human race.
You can also help more by donating at checkout!

Thanks for helping.